There are two types of companies: those committed to having quality workers and caring about generating talent and those that prefer to have employees without further ado. Where are the differences detected? In the selection process, while the former is looking for motivated people who fit the profile and have the sharpness and ingenuity for the position, the latter wants to replace the previous person and get the job done daily.
These are some of the “rules” or keys for a company to attract people who give the ideal profile for the position being offered:
Use marketing. It is essential to have a good company or brand image and the perfect strategy. It is very important that the worker feels part of the company, not a simple employee who does his job without any motivation or emphasis. The selection process is the perfect time to publicize the company’s values and develop strategies to attract talent. The company culture, vision, and mission must be transmitted to the future candidate and communicate exactly what the position needs.
The workers are the company’s main value, and we must not forget it. Without them, the function of the company could not be performed. Therefore, attracting talent and retaining it through “employee engagement” is necessary.
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