Green Marketing Will Become a Competitive Advantage.
Green marketing is everywhere today, at least in small numbers among us. Topics such as zero waste, upcycling, and recycling used things are essential to companies and people’s lives. How are you?
Green marketing starts with the little things.
Today, many companies pack goods in recyclable papers, use printers less, and warn in email that people do not push them. Corporate bees on the roofs of buildings are famous. Green marketing is gradually becoming one of the competitive advantages.
However, the goal of green marketing is not to gain all customers. Green marketing companies focus on emphasizing the ecological side and ecological functioning. This is also one of the crucial differences between digital and green marketing. The goal of digital is to get as many customers as possible.
The sustainability trend has gradually spread among brands as well. Many report a tendency towards solid ecological thinking. This is also reflected in their marketing business activities. It supports various ECO movements and ideas but especially the transfer of these ideas into practice.
Brands are emerging that sell unwrapped drugstore goods in containers and sell organically grown food and distribute it unwrapped. Textile brands that recycle old materials.
Topics such as sustainability, Zero Waste, reducing emissions, a more sensitive approach to the environment, and other current ecological challenges resonate with consumers. They are increasingly putting pressure on companies to address environmental issues and articulate and adhere to these attitudes. As a result, they are gradually building a positive image.
How to start?
It’s easy to get started. For example, buy goods from local manufacturers and suppliers. Only send the documents you need to print to the company printer. Use recycled paper and reduce its consumption.
If you are ordering a lunch menu with your company, ask for eco-packaging. Separately separate the waste. These principles were introduced, and Orange has redirected its customers to electronic invoices and calls on them to hand over old mobile phones that are environmentally friendly.
Exciting inspiration for the start of green marketing can be, for example, the DM drugstore network, which has long supported natural cosmetics and eco-products, especially from local manufacturers.
Changing the company’s “thinking and behavior” towards green marketing will be higher. Recycled paper is more expensive, and eco food packaging has a higher price. However, many of us are willing to pay extra for these activities today.