5 Reasons Why You Need Fresh Content On A Website
Having a website and having a live website makes a big difference to its owner. Regularly adding Fresh Content to your website and e-shop, and every update you make increases your site’s interaction with visitors.
Static websites, which have not been updated for months or years, are nowadays nothing more than a virtual business card that does not bring any value to the Internet user. Lifeless websites don’t really offer anything, so they’re not interesting to search engines. On the contrary, they literally love frequently updated sites offering fresh content that brings customers valuable and quality information.
However, there are other reasons why it is important that you pay due attention to updating the content on your website.
Fresh content = Frequent Indexing
However, this does not automatically mean that fresh content will give you higher indexing. By regularly updating your site by adding new articles, you increase the likelihood that robots like Googlebot will stop by your site more often. If you “force” fresh content to visit your website, you increase your chances of getting better search engine results based on the content you provide.
Every update you make to the site is taken into account by the robots and the site is reviewed. Therefore, if you want to increase your website’s chances of getting higher rankings and better search engine rankings, update your web content often enough to “force” a search engine to re-evaluate its index.
When updating the site, keep in mind that the key is not quantity, but quality. When publishing articles and texts, keep in mind the value they will bring to Internet users. Even if keywords are important, always write for people. Texts with low-quality content and crowded with keywords penalize search engines, and instead of scrolling up, you can sink into the dark depths.
Google Loves Frequent Updates
By far the most used and most popular search engine not only in our country but also in the world is Google. As the king of search engines, he sets the direction in internet marketing. By adding content, we don’t think you should make unnecessary changes or add content every hour during the day.
Googlebot works tirelessly. Searches for websites that are new or updated to add fresh content to Google’s index. By regularly updating content that delivers reliable and valuable information, you increase the chances of your site gaining a higher Google Ranking with each update.
So, add an article, a new photo today, or make smaller or larger changes that you’re going to do, but for a lack of time or for some other reason, you’ve postponed them. Even a small change attracts the attention not only of Internet robots but also of your customers.
The easiest and most effective way to have regular fresh content is to blog. As an expert in your field, you certainly always have something to say to Internet visitors, regulars, and new customers. Articles with valuable content can attract attention to a page. Even a comment on an article counts as a new update to the page. Therefore, write about something that will get the attention of an Internet user.
More content, More keywords
By publishing new texts, you expand the possibilities of incorporating more keywords into these texts. Any post, blog article, product text, customer reference, gives you the ability to optimize the article for keywords that can attract a visitor to your site.
For example, in an e-shop with toys and children’s goods, you can use a wide range of keywords to describe categories, sales texts for products, customer reviews, blog articles, and add new photos or videos. You can include valuable keywords in each of the new texts to help search engines recognize your website as a place-specific to parents with children.
However, Google has long since paid off tons of keywords used. Therefore, avoid overusing keywords. Focus on the quality of the content and incorporate your keywords appropriately.
Yes, keywords are still part of your SEO strategy, but you can’t build an entire online marketing campaign just around keywords. Instead, create quality content that includes keywords. However, use them only if their presence in the text is natural.
In other words, write content that answers questions, explains, helps, advises or entertains. Give readers the quality information they are looking for and wanting. Don’t write content around the keyword, but write about what the reader wants to read. Provide natural text to the Internet user.
Fresh Content Increases Confidence
Perhaps each of us met with the statement “Content is king.” Nowadays, e-shops and websites that do not pay enough attention to content marketing are cutting a branch under themselves. It’s only a matter of time before they feel the pain of a hard fall.
customers fresh fruits and vegetables every day always have a high chance of selling goods. You are probably not one of those who prefer wilted and slowly rotting vegetables or fruits.
It works similarly with website content. Customers are looking for new fresh value-added content. The owner of such a website is perceived as a diligent gardener who takes care of the garden professionally and with love. Become a caring gardener of your website. Show customers that you love your job and choose only the most beautiful and best fruit for them.
The word has great power. With blog articles, you can convince readers not only of your credibility but also of your expertise. Forget that people know everything and know everything. You are a master of your craft, so describe it in detail to customers. The more you write on a certain topic, the sooner you will be sure. Finally, you can convince people that you know the issue and are an expert in it. The more people trust you, perceive you as an authority, the more likely they are to buy from you.
By providing the highest quality content, you can gain not only new customers but also regular, repeat-buying clients. Loyalty is something you can’t buy anywhere, you can only get. It is here that we see the added value of small entrepreneurs with which they can compete with large rivals in their field.
Keep Your Audience Active
By regularly publishing valuable content, you keep your audience active. In times without the Internet, people longing for new information regularly bought newspapers. Today, they are looking for information online. In a flood of innumerable diverse pieces of information that are literally rolling in from every side, you have to give the reader a reason not to forget you. Therefore, regular updating of web content is essential for the success of your business.
By presenting quality information and publishing it frequently, you gain repeated attention from readers and build long-term loyalty. Readers who visit the site regularly increase the value of your site.
Do you think that the customer will place an order in the e-shop, which has data from 2011 on the home page, or offers a product from 2013 as a novelty in 2016? Business conditions from the Year of the Lord also detract from the credibility of the e-shop. Therefore, when updating texts, do not forget to revive information about the company, offered products or services, as well as business conditions.
Keep in mind that your goal is to sell. If you want to sell, you have to convince thousands of other potential customer stores in the face of strong competition that buying a given product from you is the best choice. Inform him about the benefits of the product, about the benefits he will get from the purchase. Help him understand why he needs your product. Give him reviews of customers who bought from you. The more information you give a potential buyer, the more likely you are to decide to buy from them.
You can’t stay in business and this is more than doubled on the Internet. Don’t be afraid of content marketing. Offer live content to visitors as often as you know. Be active. With regular updates, you will not only gain the appreciation and loyalty of Internet users, but you will also improve your position in search engines and get ahead of the competition. If you want to survive the tough and relentless struggle of online sales and get successfully to your destination, jump on the train “Content Marketing as soon as possible.
Also read: Understand Big Data And Its New Challenges