Best Time to Send Email Campaigns

Email has not stopped working. Your email subject line can be fantastic, and your copy can be excellent, but if you send it at an inappropriate time, recipients will probably ignore it. So knowing the Best Time To Send Your Email Campaigns is very important.

So let’s cut to the chase.

Why Timing Matters in Email Marketing

Users check their emails at regular times during the day. Most users check their email for new messages during breaks at work and in the morning. When an email arrives late, it falls below newer emails in the inbox and is likely to be missed, thereby decreasing your open and click rates.

Better timing increases:

• Open Rates
• Click-Through Rates
• Engagement
• Sales

Bad timing hurts your health as a list and will also cause you to lose subscribers.

Best Days to Send Email Campaigns

Data from multiple platforms shows clear patterns.

Tuesday, Wednesday, and Thursday

These days perform best.

• Tuesday gets high open rates
• Wednesday shows strong clicks
• Thursday works well for promotions

The beginning of the week is usually the busiest time for workers. They will typically be less productive on Fridays and have little to no engagement over the weekend.

If you’re looking for the most significant levels of safety and results, choose Tuesday or Wednesday.

Best Time to Send Email Campaigns During the Day

Now let’s talk about hours

Morning: 9 AM to 11 AM

This timeframe is effective in many usual industries.

Most people will check their inboxes once they get to the office and quickly review their emails before beginning a meeting.

Midday: 12 PM to 2 PM

During lunch hour, employees check their email quickly. Promotional emails generally perform well during this time.

Evening: 6 PM to 9 PM

During the lunch hour, B2C brands get the most engagement.

After work hours, many employees “recharge” by checking their phones and personal email accounts.

Avoid sending email campaigns late at night. Email engagement tends to decline after 10 PM.

As such, the best time to Send Email Campaigns is typically between the hours of morning and early evening.

Industry-Based Timing Differences

Not all audiences behave the same.

B2B Emails

When sending email campaigns, you should only send on Mondays through Fridays between 9:00 am and 11:00 am (excluding weekends and holidays). 

E-commerce Emails

When sending newsletters or seasonal sales, send them in the late afternoon (6:00 pm-8:00 pm). Weekend emails work better than weekday emails during special events/sales/promotions.

Education and SaaS Emails

Daytime email campaigns have shown to produce the highest open rates on Tuesday and Wednesday. Testing can help to pinpoint the best times to send an email campaign.

Mobile Users Change Timing Patterns

Mobile devices are now users’ primary method for reading emails and deciding what content to read. As a result, behaviors related to how mobile users view and respond to emails are affected.

On average, mobile users will check their email while they are doing the following:

• During travel
• While waiting
• During breaks

Short subject lines and early sends help mobile opens.

If you are sending emails to mobile users, it is ideal to send them during times when they are active on their devices. Additionally, sending email promotions during late evening and lunchtime provides the most incredible opportunity to reach consumers during their busiest hours.

Timing also matters on other platforms, and knowing when to post on social media helps improve overall digital engagement.

How to Find Your Best Time

Do not rely only on general data. Your audience matters most.

Here is what you should do:

1. Check Email Reports

• Look at open time reports.
• Find patterns in clicks and opens.

2. Run A/B Tests

• Test two time slots.
• Compare performance.
• Pick the better one.

3. Segment Your List

• Different users live in other zones.
• Segment by location.
• Schedule emails based on region.

This helps improve delivery and engagement.

When you combine data and testing, you discover your own Best Time to Send Email Campaigns.

Common Timing Mistakes to Avoid

Many marketers repeat the same errors.

Sending at Random Hours

• Random timing causes low results.
• Always plan campaigns.

Ignoring Time Zones

• Global lists need intelligent scheduling.
• Use automation tools to fix this.

Over-Sending

• Too many emails hurt engagement.
• Send with purpose.

Timing plus balance gives better outcomes.

Automation Makes Timing Easier

Most email tools offer scheduling features and built-in email templates in HubSpot that help you create and schedule campaigns faster.

You can:

• Set send times
• Use smart delivery
• Trigger behavior-based emails

Automation saves effort. It also keeps timing consistent.

Behavior-based emails often outperform scheduled ones. Welcome emails and cart reminders should go out instantly.

Still, bulk campaigns need proper timing.

Final Thoughts

There is no one-size-fits-all Perfect Hour for any given business; However, patterns do exist.

• Tuesday and Wednesday perform well.
• Morning and early evening work best.
• Mobile usage affects timing choices.

Test often. Track results. Adjust fast.

The Best Time to Send Email Campaigns for Your Brand is determined by basing your decisions on Data and User Behavior, which will positively affect Opens/Clicks and Revenues.

Timing should be part of your overall Marketing Strategy and not an option to consider.