When To Post On Social Media?
The best times to post on social media can vary depending on the platform you’re using and your target audience. Social media algorithms, user behaviours, and demographics all play a role in determining when your posts are most likely to reach and engage your audience.
Anyone who works in marketing knows that there is no universal time for posting on social networks. Every page, whether on Facebook, Instagram, Twitter, Pinterest and Linkedin, has a specific audience that is active at different times.
Therefore, if you are a content creator, owner, or manager of a company on social networks, we definitely recommend paying attention to the activity of your audience. In case you don’t want to waste time with statistics, there are generally recommended publication times, thanks to the analysis of companies such as Sprout Social.
In case you come across an infographic of a similar type on the Internet and are horrified to learn that users are most active at 3 a.m., remember this article. Many agencies, in their surveys, mention CST (Central Standard Time), i.e.,
The North American central time zone used in parts of Canada, the United States of America, Mexico, or Central America. In order to provide you with a more comfortable overview, we created our infographic in CET (Central European Time). That is, by adding +7 hours, we converted CST to Central European Time.
Here are some general guidelines for when to post on popular social media platforms:
Table of Contents
According to the table below, you can see that the time range for publishing posts on the social network Facebook is around 10:00 in the morning and then between 16:00 and 17:00 in. Afternoon. We should add commands to the network from Tuesday to Friday, while we can consider Tuesday as the most active day. If you know your audience is engaged on the weekend, feel free to share content on Saturdays or Sundays, but this study recommends leaving weekends out of your publishing schedule.
On Instagram, it is worthwhile to publish posts in the afternoon and evening hours, between 5:00 p.m. and 8:00 p.m., and there are really plenty of suitable days for publishing. The study recommends creating content from Monday to Friday, and unlike Facebook, you can post on Saturdays as well. The most robust days on Instagram are Tuesday and Wednesday.
For optimal Twitter engagement, aim to post between 9:00 AM and 3:00 PM on weekdays, especially during lunch hours. Additionally, prioritize Tuesdays and Wednesdays, as these days typically see increased user activity and interaction.
On Pinterest, consider posting during the evening hours of weekdays, from 8:00 p.m. to 11:00 p.m., when users are often active. Pay attention to the weekends, as Saturdays and Sundays can also yield favourable engagement due to people having more leisure time to explore and engage with content.
In the case of Linkedin, it is better to contribute your content in the second half of the working week, on Wednesdays and Thursdays in the morning around 10:00 a.m. As with Facebook, posting content on the weekend is not recommended on Linkedin either.
Some Addition Tips Post On Social Media
Keep in mind that these are general guidelines, and the specific ideal posting times can depend on your audience and your industry. To determine the best times for your brand, consider these tips:
Use social media analytics tools: Most social media platforms offer insights and analytics that can help you identify when your audience is most active.
Know your target audience: Understand the demographics and habits of your audience. If they are in different time zones, adjust your posting schedule accordingly.
Test and monitor: Experiment with posting at different times and days to see what works best for your specific audience. Track engagement metrics to assess the effectiveness of your posting schedule.
Consider the content type: The type of content you’re sharing (e.g., news, entertainment, informative posts) can also impact the best posting times. For example, breaking news may have different optimal posting times than evergreen content.
Be consistent: Once you find a posting schedule that works for your audience, try to maintain consistency. Regular posting can help build a following and keep your audience engaged.
Social media trends can change, so it’s essential to stay updated on the latest research and adapt your strategy as needed.
Remember that the data in the infographic is only a general recommendation. They do not take into account days and times suitable for content publication based on differences in the country, culture, or industry in which the creator or company operates. If you want to achieve the most excellent possible engagement and increase the reach of your posts, we recommend that you pay attention when you publish your posts. You publish a position at the wrong time, no one will see it, and your efforts, together with the soaked bar, will fall into oblivion.