7 Best Ways To Link building In 2022

7 Best Ways To Link building In 2022

Link Building and a well-chosen link building strategy are one of the most important parts of good SEO. It is used to increase the Domain Authority (DA), which helps to make your site appear in higher positions in the organic search results, in the so-called SERPe.

Link Building is, therefore, in short, a process in which we try to obtain hypertext links from other (authoritative) sites to ours.

The more high-quality sites that link back to yours, the stronger your site will be in the ranking algorithm, and therefore your site will appear in higher positions in organic search results.

While Google has long argued that link building doesn’t give it that weight to rank your website in search results, it’s still one of the top parameters to focus on.

There are a number of techniques for getting links to your site. Some of them already belong to the dustbin of history and they can only harm the positions of your site. SEO specialist Michal Grznár from the digital agency Volis International will introduce you to the most famous of the ones you should use if you want to achieve the exact opposite.

Replication of competition backlinks

Competitive backlink replication is a link building strategy that seeks to obtain backlinks from the domain to which our competition has a link. Basically, it’s about using the same / copy-backing technique, your competition.

How to do it? Just name your competitors and use tools like Ahrefs, SEMrush, or SEO SpyGlass to find out where they get backlinks to your site. Then try to get a backlink from your domain to your site as well.

Broken Links detection and repair

Broken links” are broken links on a “foreign” website. These are mostly links that link to sites that no longer exist (status code 404).

This first step strategy involves finding relevant sites in your industry that may link to you and have broken backlinks. The second step is to contact/contact them and suggest that the broken backlink be updated to point to relevant content on your website.

Backlink Exchange / Barter

Barter exchanging backlinks with another site is one of the most basic link-building options. In the past, it was one of the most used techniques and the lines were barred by tens or hundreds. Today, such mass link exchanges would send your site headlong down the search results. Nevertheless, it still has some significance.

Today, this technique is especially useful at the beginning of link building, and it is extremely important to exchange links only with relevant sites (i.e. partners, suppliers, etc.).

It is important to make sure that you only exchange links with websites with similar content and focus on yours, paying attention to the quality of these links, not their quantity.

Guest blogging

Guest blogging, or in Slovak “guest blogging“, is a link-building tactic, consisting of creating content that will be placed on another website (blog) along with a backlink to yours.

Guest blogging is mostly a win-win situation. You get a link and your partner site, in turn, quality content that will attract visitors.

Catalog registration

Cataloging is one of the simplest link-building strategies, which is often free. All the website owner has to do is search the internet for suitable catalogs.

However, this strategy should only be taken as an enrichment of your link-building portfolio. As with the exchange of backlinks, we do not recommend registering in all available catalogs on the Internet but choose only a small number of high-quality ones (with high Domain Rating, high traffic,…) that would help us achieve better results in SEO activities.

We also recommend registering the site in the catalogs on an ongoing basis, in smaller quantities. Accidentally registering a large number of catalogs would not be natural in the eyes of search engines and could have a negative effect on your positions.

Purchase backlinks

Gone are the days when someone gave you a link just because they liked your site. You can find backlinks today as an item in the price list of most online media. Therefore, it is no wonder that buying them today is probably the most common, most reliable, and at the same time very simple technique.

When buying backlinks, we can basically distinguish two basic ways, namely:

Publication of a paid (PR) article with a link

In principle, this is a very simple process in which we reach out to a medium, such as an online magazine, in order to publish an article we deliver that contains backlinks to our website, whether to blog articles, products, or the domain itself.

The advantage is that you can get the link from an article, the content of which you write yourself, and optimize so that it is as “SEO friendly” as possible. The disadvantage is the higher costs because, in addition to the link, you also pay to publish the article.

Get a link back to an existing article on the web

This is a search for an existing, content-relevant article from which we would like to buy a link. Ideally, the article also contains an appropriate keyword from which we can link to our site.

Its advantage is usually a lower cost, as you only pay for the link and also the fact that you can find relevant content that someone has already written for you.

Creating and sharing content on social networks

Creating content and sharing it on social networks is usually not considered direct link building, but it is important in this process. The purpose of sharing itself is to index your site within search engines as quickly as possible.

Sharing posts on social networks is not only helpful for faster indexing within search engines but can also greatly help in ranking a page within search results.

It also carries relevant traffic to your site and links to it, although it should be added that it is called the “No follow” link. This type of link does not transfer domain authority but may be useful as a complement to the link portfolio.

Creating video content on YouTube is as important as social networking in this regard.

Here are some helpful tips to conclude

There are also several principles in link building that simply state how to do it right. The most important things we recommend you focus on are:

Relevance of the line

Not all backlinks have the same weight for us, it mainly depends on the quality of the referring website. In principle, getting backlinks from sites with a significantly lower Domain Authority is not recommended.

Relevance of content

In the case of obtaining backlinks in an already written article on another website, we pay attention to the relevance of its content. That is, for example, in what context is the keyword mentioned, we do not recommend linking keywords in a negative context, or we do not recommend linking in articles that have too many backlinks.

Rich link building portfolio

The diversity of backlinks is extremely important in link building. Wondering what that means? Simply put, it is not only the number/number of links that point to your website that matters but also the number of unique domains (other sites) that are more important in terms of link building.

In practice, this means that your website will have more authority if more unique domains link to it. Unlike a single page with multiple backlinks to your site.

However, you can also achieve a rich link-building portfolio by obtaining various types of links – from the media, partner sites, catalogs, discussion forums, social networks, or quality nofollow links (Wikipedia, youtube, etc.).

Maximum 3 backlinks

As part of link building, we recommend inserting 1-2, maximum 3 backlinks into one article. In principle, we recommend linking, for example, product categories (not the products themselves), articles on the blog, or the homepage.

We do not link in perex and headings

When placing backlinks, we take care not to insert these links into text formatted as perex (content, summary), title, or subtitle (H1, H2, H3,… H6).

Avoid incorrect lining

When getting backlinks, always check the linked anchor text (keyword with hyperlink), whether it is linked correctly (the whole part of it), whether there are no spaces before and after the word, or if it is more than one keyword, whether there is no backlink in these words multiple times, etc.

Don’t link the same anchor text all the time

In an effort to strengthen a page to a specific keyword (or words), there are often situations in which more of the same anchor text is retrieved (such as “Microwave”). Therefore, we sometimes recommend changing individual anchor texts (for example, “Microwave ovens”, “microwave oven”, “microwave”, “microwave”, etc.).

Also read: Tips For Gaining Customers Using Email In User Onboarding

Teche Minds

Teche Minds

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