Graphic Design – Image Of Your Company
Graphic design is the process of organizing and disposing of a series of factors and elements with a view to, based on these, making objects destined to produce visual communication with the receiver.
In our case, graphic design is represented by meaningful shapes, drawings, or colors. Therefore, interpretation, ordering, and visual presentation are critical since they play an essential role in our design.
Who is the Graphic Designer
In large projects, the graphic designer is the person who knows the possibilities that can be applied to design and coordinates them to unify them all in one idea.
We could say that the graphic designer is the conductor who knows all the instruments and how to use them correctly. His function is based on harmonically unifying all of them.
Therefore, the graphic designer must use all these elements in perfect composition and harmony.
You will know how to use both techniques to get the proportions, colors, or styles, among many others, and the tools to carry them out.
How graphic design differs from web design
The big difference from graphic design is that it does not allow user interaction.
In web design, everything can be arranged in the same way as in the graphic, with the great advantage of structuring it dynamically and in a fluid way. Let’s say that the design can be displayed in multiple spaces and allows it to be extended outside the screen (we can use the scroll bar or scrolling ).
On the other hand, it is necessary to carry out a more detailed preview in graphic design since any mistake with the already advanced work can be fatal.
Arranging the elements we want on the work canvas and the impression we want to convey is essential to ensure them at the beginning of the project.
The result will be the same as designed, so it does not attend to external factors over which we do not control, as happens in the web browser.
This makes graphic design a much more millimetric and limited work (understanding the work canvas as a minor).
Typography – Essential in Graphic Design
Typography must be meticulous in graphic design and web design, since generally, the poster, pamphlet, flyer … will have an explanatory text and will be a point of attention.
Yes, it is true that before reading, we involuntarily look at the drawings, but once we have captured the attention with the illustration or photo, the typography will do its job.
It must be understood that the text printed in our article is textual information and that the typography gives it feeling and sensations.
Maybe you want a serious and professional look by giving a serif style (“serif” – ornaments located at the ends of the lines) or something more ordinary and dynamic. Other aspects also come into play, such as font size, thickness, the distance between characters.
The Corporate Image in Graphic Design
The corporate image is usually the central claim of every Graphic Designer.
Giving your company an appearance, image, and impression is essential for everyone. Without it, a multiple identity gap forms that can seriously harm your business.
That is why Graphic Design is in charge of this task, giving your company identity.
It also serves as a means of communication through posters, cards, flyers … so it can be said that it is parallel to marketing.
The price of Graphic Design
The price of Graphic Design Each designer works differently and will describe their way of working to you.
It is a product that, like web pages, can be modified throughout its creation. Therefore, a series of conditions must be marked for the benefit of both parties (designer and client).
For example: if a designer makes your logo but does not admit that changes can be made to it, it will benefit the designer because he will not have “extra” work. It will harm the client because if the design is not to his liking, he will not do anything.
On the other hand, if the designer does not limit the number of these possible modifications, the client could ask for changes at will, and in the end, the designer would lose time and money.
For this reason, the graphic designer can choose to mark their rates in a table according to the modifications or to stipulate a final price but with a fixed number of changes.
An example has been the case of a web designer who, due to the changes that his clients forced him to make in the design, updated his prices as follows:
This web designer, called Abaft, based on his experiences, published on the Internet this price list where the work was more expensive according to the participatory role of the client.
I design everything myself – $ 100
I design, you watch – $ 200
I design, you advise – $ 300
I design, you help – $ 500
You design, I help – $ 800
You design, I suggest – $ 1,300
You design, I look – $ 2,100
You design everything – $ 3,400
After posting the list on the social network, it became a viral image, especially among designers.
This example case illustrates that clients often try to take advantage of the designer’s work. Being the person who creates this product, the client can modify any state, and this “relatively” is so.
I say relatively because, being a product created from scratch, of course, modifications are allowed. If this were not the case, we could not benefit (the client for a job as he wants and the designer for a job well done) from this unique quality of bespoke design.
But don’t go overboard with modifications if you don’t want the price to go up.
Each designer will set their “rules” to avoid confusion and make both parties happy with the agreement.