Who Would You Like To Work For?
The population curve is falling, whether it’s a manager, a graphic designer, or a welder. People perceive their values and their free time. Of course, this does not apply to “hungry valleys,” but this blog is not about that. People who feel dissatisfied with their job are looking for other employment opportunities. They can be satisfied by financial evaluation and tangible benefits and the vision of the company’s future or its growth potential—the meaningfulness of work and self-realization in combination with well-being and appreciation. But, not only that.
So why do we feel that we would like to work for someone and we are considering, or only, salary conditions and potential benefits for a company? With both companies potentially providing the same satisfaction? There is a brand behind everything. Not only corporate but also Employer branding.
Who would you choose if they offered you a job at some best commercial television? Apart from market share and financial valuation (if identical)? It’s not a decision between the wedding at first glance, or My mom cooks better than yours. You would choose which TV is closer to your soul. Behind that soul is usually how the company acts on you. As a brand of a corporation and as a brand of an employer. Because both complement and together form the so-called anchor tag. Or, if you like, a Superstar brand. So how do you create an employer brand so it’s not a Star Company?
Communicative With Employees With The Same Weight As With Clients
The employer’s brand is not a new thing, but it has recently had a much greater interest from marketers and HR specialists. The goal is to capture the best on the market. A highly competitive job market can cost you a lot of time and money. Employer Branding is the process of promoting the company towards the desired target group – employees that the company needs. The declining population curve also expresses its need. Finding quality people is no longer so easy. There are fewer and fewer good fish in the “pond.” Therefore, you will not be saved by a new rod but by the right food and hunting technique.
As an example, we will mention LIDL, which we think is doing well. It communicates corporately to customers that its Employees will do everything for the customer. Cheerful and funny people could translate it differently, but that’s also the courage of the brand. And how did they turn it into a tactical communication of the employer’s brand? The best company is the one that does everything for the employees. They transformed the brand’s transmission into the employer’s brand. And that’s what Employer branding is about.
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