Branding Is A Must-Have Brand. How Is Your Knowledge?
Whether you are a marketer, an entrepreneur, or you want to enter the waters of marketing, you should know what branding means, build a brand, and at least understand the basics of the subject. If you ask why branding, he is simply the cornerstone of every brand, and then everything else comes out of it. Therefore, whether you are an SEO, PPC, content, or other marketing guru, you should know what consumer insight, segmentation, archetype, or brand purpose is, but also others.
Do You Plan To Sell Your Business Once? 82% Of Investors Want The Companies They Invest In To Have A Strong Brand
Even statistics show that:
- 77% of marketing leaders say a strong brand is critical to their growth plans
- 82% of investors want the companies they invest in to have a strong brand,
- 46% of a brand’s image comes from what they say and how they say it
- 60% of millennial consumers expect a consistent brand across all channels
- The 23% increase in revenue can make consistent brand building across all channels
Despite all the facts that building a brand is essential and should be done by every company, up to 67% of marketers believe that senior brand leaders underestimate the potential value of a strong brand, and only 25% of brands follow their guidelines.
Intuition Doesn’t Help. Knowledge Does
Whether you are an entrepreneur for everything or specialize in one of the areas of marketing, you should be involved in branding. However, intuition or your taste will not be enough for you. You can’t move here without knowledge. Marketing, especially branding, has its rules, and it’s not just about intuitive steps.
By Educating On The Magnetic Mark
We bring you a course to make your brand come alive for those who are not interested in brand building but want to change it. In the study, which is dedicated to branding, we explain how the brand is built step by step. You will meet terms such as brand, branding, target group, marketing person, consumer insight, brand role, brand story, brand DNA, brand positioning, etc. The course is grounded in theory, loaded with practice, thanks to which it will nourish your knowledge enough for you to be able to make your brand strategy – a brand that will attract success.
Education Does Not End With Branding
Marketing is a never-ending process, so education doesn’t end there. Once you have created a magnetizing brand, you need to be further educated to continue to build on your brand. You can educate yourself through our podcasts Marketing in practice or the book Marketing in practice.
Podcasts Marketing In Practice
For more than 2 years now, we have been bringing interviews with successful entrepreneurs and marketers who have something to say to the business and marketing world in the Marketing in Practice podcast. Podcasts are, therefore, full of inspirational and educational information that connects theory and practice. Interviews aim to share their knowledge, experience, and successes or failures, from which you can also learn a lot.
Book Marketing In Practice
Since the marketing podcasts have an excellent response in practice and are very popular, we decided to publish them in book form. It features 26 inspirational interviews with selected podcast guests. Through their experience and opinions, we reveal the entire marketing spectrum: strategy, brand, communication, sales, and marketing, and we have also added stories of local brands. The book is not only a literal transcript of podcasts but is also enriched with our input, so it is a professional guide to marketing concepts and examples. The book is a rich source of knowledge from marketing practice.
We Can Not Deny The Importance Of Branding, Even If We Want To
Surveys show that 20% of small businesses fail in the first year, 30% in the second year, and 50% after five years. Finally, 70% of small business owners fail in the 10th year of business. One of the reasons this is so is that companies want to sell right away. We understand that, of course, but the mistake is that they often invest all their efforts and finances in something that ultimately only creates short-term value because they want it now, but it does not contribute to building their brand. However, before they decide to do something creative or communicate, they should also prepare the brand for it. Nothing is worse when a brand is built on what the entrepreneur wants and what he thinks is suitable for his target audience. Branding is here to ensure that this does not happen and that the brand attracts its target audience.